American Business Corporation (ABC) has created this privacy policy to inform you of the information gathering and dissemination practices for this Web site, ABC. Because we want to demonstrate our commitment to your privacy, we have agreed to disclose our information practices and to notify you of:

1. What personally identifiable information of yours is collected from you through this Web site
2. The organization collecting the information
3. How the information is used
4. With whom the information may be shared
5. What choices are available to you regarding collection, use and distribution of the information
6. The kind of security procedures that are in place to protect against the loss, misuse or alteration of information under ABC's control
7. How you can correct any inaccuracies in the information

If you have questions or concerns regarding this statement, you should contact our Customer Service Department by email at customersupport@americanbiz.com or by phone at 1.800.555.1344 .

Your IP address, browser and reference site domain name are logged every time you visit our site. This data is used strictly for the analysis of load information and maximizing the efficiency of our servers. Except as provided in this privacy policy, we will not share this data with anyone in any way.

"Cookies" are files stored on your computer's hard drive by your browser. These cookies help us identify our account holders and optimize their shopping experience. They do not include any data that will identify you personally. They will, however, allow you to use some specialized ABC features. Cookies also allow us to hold selections in your shopping cart when you leave our site without checking out. Most browsers accept cookies automatically, but allow you to disable them if you wish.

When you order from ABC, we need your name, email address, shipping address and credit card number/expiration date. We use this data to process your order, ship it and send you order and shipping confirmations via email. Except as provided in this privacy policy, we will not sell, rent, or give out this data to any other organization without your consent. (However, we will cooperate fully should a situation arise where we are required by law or requested by a law enforcement agency to provide information about a customer.)

We use the purchases you make to customize our product recommendations. We also track customer traffic patterns and site usage. Traffic and usage data is used only to improve our site's design and provide our customers with a fulfilling shopping experience.

We require your name, address, email address, telephone number, sports interests and how you heard about us to open an account for you. We also ask some additional optional questions to help us better serve you. Except as provided in this privacy policy, this account data is never shared with anyone in any way without your consent. (However, we will cooperate fully should a situation arise where we are required by law or requested by a law enforcement agency to provide information about a customer.) To correct any account data, simply sign on and fix the information that is incorrect.

From time to time, we may contact you about sales, special offers and new site features if you subscribed to one of our email lists when you opened your ABC account. To customize the information you want to receive from us, simply sign on and select the specific information you wish to receive. To cancel our free emails, you can unclick the "I would like to receive emails about special promotions" box. You can also respond to any promotional email we send you, placing "REMOVE" in your subject line to discontinue email service. You can also send an email to customersupport@americanbiz.com or call us toll-free at 1.800.555.1344 and inform us that you want to unsubscribe to our email list.

In addition to being able to call our customer service department ( 1.800.555.1344 ), you may also email us at customersupport@americanbiz.com. When you email us, your emails are stored within our system so that we may refer to previous emails from you as needed so that we may properly address your questions and concerns. Additionally, through our Live Rep system, you may chat live with one of our customer service representatives. The chats will be saved for approximately 24 hours and then removed from our system. Except as provided in this privacy policy, the information you provide to our customer service department is not shared with anyone without your consent.

Whenever we run a contest or sweepstakes on our site, it will be accompanied with the rules of the contest/sweepstakes. We will also detail how the information gathered from you for entry into the contest/sweepstakes will be used. Additionally, we will post if this information will be shared with anyone, such as a third party sponsoring or managing the contest/sweepstakes.

We may also contact you with promotional offers if you have entered one of our contests or sweepstakes. If you choose not to receive this free service when you enter a contest or sweepstakes, it will not affect your chances of winning. You can also opt out of this free service by unclicking the "I would like to receive emails about special promotions" box in your account information, replying to any email and placing "REMOVE" in your subject line or notifying us that you want to unsubscribe to our free email services via email at customersupport@americanbiz.com or telephone 1.800.555.1344.

You can use this form to give us any input which we will use to improve our site. The only required data is your name and email. The rest of the data is optional. We only use this data to make improvements on our site. Except as provided in this privacy policy, this data is not shared with anyone in any way.

We have established several relationships with third parties vendors to best serve our customers.

·  Affiliates: From time to time we may establish an affiliate program. An affiliate program allows other Web sites to earn money by linking customers to our site from theirs. These affiliates can only access data about the number of transactions and their resulting earnings. They cannot access our customers' personal data. If you choose to apply to any of our affiliate programs, we use the data you give us strictly for conducting business with you. We have entered into certain agreements with Be Free, Inc. for the purpose of helping to administer the affiliate programs. Be Free may have access to certain of your information if you are an affiliate of the web site but is restricted to only use such information in connection with its administration of the affiliate programs.

·  Order Fulfillment: Certain vendors of ours may provide customer order fulfillment and shipping services on our behalf. These vendors have access only to information needed to accurately fulfill and ship orders, which are processed through such vendors. These vendors have agreed to not use any personally identifiable information of customers for any other purpose.

·  Credit Card Processing: We use Chase Merchant Services L.L.C. to process credit card orders. We supply them with data for credit card authorization and fraud detection only and they are restricted from using the data for any other purposes.

·  Web Site Evaluation: From time to time, we engage certain third parties to observe, track and report on the behavior of the users of this Web Site in order to evaluate the performance and features of this Web Site. These third parties will only have access to information to the extent necessary and will be required to not use any personal information for any other purpose.

·  Live Customer Service Help: We use the services of E-Gain to run our Live Rep™ online customer service. E-Gain does not have access to any personal customer data.

·  Marketing and Promotions: From time to time, we may engage certain third parties to assist in the dissemination of marketing and promotional offers (i.e. e-mails) to those customers who have agreed to receive such offers. These third parties will only have access to information to the extent necessary and will be required to not use any personal information for any other purpose.

Additionally, we may share non-personal, non-individual statistical information with our marketing partners, advertisers or other third parties for research purposes. That is, we will not tell our marketing partners that you purchased a specific product, but we may tell them how many customers purchased that product.

We use state-of-the-art Secure Socket Layer (SSL) encryption technology to protect your personal information. The only time you are required to sign on our site is when you are making a purchase. On the Checkout page, you will be asked to access your existing account or create a new one. Existing account holders are prompted for their ID (your email address) and password. This password is for your protection. If you don't have your password, there is a link that reads "Lost your password?" Click on this for instructions on how to get your password.

Only employees who require personal information to best serve our customers have access to your personal data. To ensure only necessary access, this data is password protected. All of our employees with access to this data are trained on our security policy and practices when they are hired. Periodically, these employees are given a refresher course to ensure security of this data. Our site is reviewed every two years for security.

We will notify all customers and account holders of material policy changes via email as they arise. These changes will be found on this page.

If you have any questions regarding your privacy or any of our policies, please contact our Customer Service Department by email at customersupport@americanbiz.com or by phone at 1.800.555.1344 .